William and Kate’s social media posts have become more relaxed during Caribbean charm offensive

William and Kate’s extra personal touch: Couple’s social media posts have become more relaxed during Caribbean charm offensive, with tweets written in the first person and no mention of royal titles

The Duke and Duchess of Cambridge have taken a more personal tone in their approach to Instagram and Twitter in their royal tour of the Caribbean this weekTweets from tour appear to be written by the couple themselves suing no titles Tweets from previous royal tours often refer to the couple in third person, using HRH titles  rather than by their first names 

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The Duke and Duchess of Cambridge have taken a more personal tone in their approach to social media in their royal tour of the Caribbean, dropping all official titles from Instagram captions and tweets and writing many in first person.

The change in tone is likely part of the ‘charm offensive’ from the royal couple who  are visiting Belize, Jamaica and The Bahamas in an attempt to drum up support for the monarchy ahead of the Queen‘s Platinum Jubilee celebrations. 

Tweets from the tour appear to be written by the couple themselves, with tweets in the last few days reading: ‘What a incredible day at Trench Town’, ‘Good morning! We’re looking forward to our first full day in Belize’ and ‘Catherine and I are delighted to be here in Belize at the beginning of our first official visit to the Caribbean’.

The Duke and Duchess of Cambridge (pictured with the Jamaican Bobsleigh team)  have taken a more personal tone in their approach to social media in their royal tour of the Caribbean, dropping all official titles from Instagram captions and tweets and writing many in first person.

Tweets from the tour appear to be written by the couple themselves, with tweets in the last few days reading: ‘What a incredible day at Trench Town’, ‘Good morning! We’re looking forward to our first full day in Belize’ and ‘Catherine and I are delighted to be here in Belize at the beginning of our first official visit to the Caribbean’.

Tweets from previous royal tours often refer to the couple in third person, using HRH titles or referring to them as the ‘Duke and Duchess’ rather than by their first names.

They are also more formal in tone, something that might be expected from royal communications. 

However, the new tweets use exclamation marks, more emojis and emotive words in another sign of a modernisation of the monarchy.

One tweet from November reads: ‘ This evening The Duke and Duchess of Cambridge joined The Prince of Wales and The Duchess of Cornwall for a #COP26 reception, which saw Her Majesty The Queen address the assembled delegates via a recorded message

 Another from a recent visit says: ‘The Duke and Duchess’ next visit was to the East London Mosque and London Muslim Centre in Whitechapel, where volunteers have played an important role in supporting members of their community by helping to deliver warm meals, food and medication to the most vulnerable.’

The change in tone is likely part of the ‘charm offensive’ from the royal couple who are visiting Belize, Jamaica and The Bahamas in an attempt to drum up support for the monarchy ahead of the Queen’s Platinum Jubilee celebrations.

It comes as   The Duke and Duchess of Cambridge were met with chants of ‘we love you, we love you’ as they enjoyed their first day in Jamaica despite anti-monarchy protests on the Caribbean island as its politicians push for a 2022 independence vote and slave trade reparations.

The royal couple were mobbed by huge crowds of well-wishers desperate to shake their hands and share high-fives as they travelled to Trench Town and visited Bob Marley’s former home.

Earlier William played football in a match where he was joined by England star Raheem Sterling, who was born on the island. The couple also met the Jamaican bobsleigh team, who finished 28th in the recent Winter Olympics, on their week-long tour that began in Belize, is currently in Jamaica and will end in The Bahamas.

Tweets from previous royal tours often refer to the couple in third person, using HRH titles or referring to them as the ‘Duke and Duchess’ rather than by their first names. They are also more formal in tone, something that might be expected from royal communications.

The Cambridges arrived to a full ceremonial welcome in Kingston yesterday – and a protest by up to 100 people outside the airport calling for the island to become a republic and for Britain to pay reparations for slavery. Some want Prince William to apologise and it is understood that William will publicly address the issue of slavery in a keynote speech tonight as they were accused of benefitting from the ‘blood, tears and sweat’ of slaves.

Politicians on Jamaica are pushing for the country to become a republic within two years with a referendum being held before the end of 2022.

 But while the questions of the island’s links to the British monarchy continues, William and Kate were welcomed as friends and travelled to reggae legend Marley’s house and now a museum to the musical genius, and played drums with some reggae musicians in the courtyard where Jamaica’s biggest superstar learned to perform.

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