Peloton responds to that SHOCKING death of a Sex and the City character in And Just Like That…
SPOILER ALERT: Peloton responds to THAT death of beloved SATC character in And Just Like That… as shock scene leads to an 11% fall in share price
SPOILERS: There will be HUGE SPOILERS for the first two episodes of the new Sex and the City series And Just Like That… so read on at your own riskThe character died of a heart attack after exercising on a Peloton bike Cardiologist Dr Suzanne Steinbaum , who works for Peloton, insisted that the bike would have helped delay the heart attackDespite her defensive words, Peloton share prices fell by over 11% in the wake of the shocking scene Peloton were aware of the appearance of the brand in the show and that real instructor Jess King would be playing a fictional trainer named Allegra
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Peloton shares have nosedived 11% after Sex and the City returned with a reboot that kicked off with the shocking death of a key character.
As DailyMail.com exclusively reported in August, it was revealed at the end of the premiere of ‘And Just Like That’ that Mr. Big (Chris Noth) collapsed and died shortly after a session on one of the exercise bikes.
The scene left fans reeling, with Mr Big, a longtime character of the show, dying from a heart attack.
But it also appears to have had consequences for Peloton with shares tanking 11.35 per cent since the show aired at 12.01am PT in the US.
Peloton have since issued a statement through Cardiologist Dr Suzanne Steinbaum, insisting that Mr Big riding a Peloton bike would have helped delay his fatal heart attack.
Dr Steinbaum, who works for Peloton on its Health & Wellness Advisory Council said Mr Big’s history of cardiac arrest would have put him at higher risk of a heart attack.
Shocking: The beloved ladies of Sex and the City returned with the first two episodes of the ‘next chapter,’ a 10-episode series dubbed And Just Like That… which kicked off with quite the shocking death
Peloton: As DailyMail.com exclusively reported in August, it was revealed at the end of the premiere that Mr. Big (Chris Noth) died of a sudden heart attack, shortly after exercising on a Peloton bike
Despite her defensive words, Peloton’s share prices fell by over 11% in the wake of the shocking scene. The company’s stock fell to $40.70 at market close on Thursday, representing an 11.35 percent drop in value
The premiere episode frequently featured Mr. Big referencing his favorite Peloton instructor, Allegra, a fictional character played by real Peloton instructor Jess King.
Towards the end of the episode, he gets a ride in. While he is cycling, his beloved wife Carrie (Sarah Jessica Parker) attends the piano recital for Charlotte’s (Kristin Davis) daughter.
After his workout, Big is seen heading to the shower, when suddenly he clutches his shoulder and collapses, as Carrie states in voice over, ‘And just like that Big died.’
Peloton spokesperson Denise Kelly confirmed that the company approved King’s portrayal of a fictional instructor in the episode, reports NBC News.
However, ‘due to confidentiality reasons, HBO did not disclose the broader context surrounding the scene to Peloton in advance,’ Kelly said.
Dr Steinbaum, who is a big Sex and the City fan herself, was saddened to learn of Mr. Big’s passing, and elaborated on what likely caused his heart attack in a statement released by Peloton.
Staved off: Dr. Suzanne Steinbaum, a cardiologist and a member of Peloton’s Health & Wellness Advisory Council, issued a statement that shed more light on Mr. Big’s untimely demise, which was likely staved off for some time by his Peloton usage
Instructor: The premiere episode frequently featured Mr. Big referencing his favorite Peloton instructor, Allegra, and towards the end of the episode, he gets a ride in, while his beloved wife Carrie (Sarah Jessica Parker) attends the piano recital for Charlotte’s (Kristin Davis) daughter
Collapse: After his workout, Big is seen heading to the shower, when suddenly he clutches his shoulder and collapses, as Carrie states in voice over, ‘And just like that Big died’
‘I’m sure SATC fans, like me, are saddened by the news that Mr. Big dies of a heart attack,’ Steinbaum began in her statement to US Weekly.
‘Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk as he had a previous cardiac event in Season 6,’ she continued.
‘These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death. Riding his Peloton bike may have even helped delay his cardiac event,’ she added.
Extravagant: ‘Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk as he had a previous cardiac event in Season 6,’ she continued
Delay: ‘These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death. Riding his Peloton bike may have even helped delay his cardiac event,’ she added
Steinbaum also revealed that, ‘more than 80 percent of all cardiac-related deaths are preventable’ by changing one’s lifestyle, diet and exercise.
‘While 25 percent of heart attacks each year are in patients who already had one (like Mr. Big), even then they are very, very treatable,’ she continued.
‘It’s always important to talk to your doctor, get tested, and have a healthy prevention strategy. The good news is Peloton helps you track heart rate while you ride, so you can do it safely,’ she said.
People report that Peloton were aware of the appearance of the brand in the show and that real instructor Jess King would be playing a fictional trainer named Allegra.
Despite her words, a stark drop appeared on the stock market when shares fell by 11% on Friday morning – just hours after the episodes aired.
Preventable: Steinbaum also revealed that, ‘more than 80 percent of all cardiac-related deaths are preventable’ by changing one’s lifestyle, diet and exercise
Heart rate: ‘It’s always important to talk to your doctor, get tested, and have a healthy prevention strategy. The good news is Peloton helps you track heart rate while you ride, so you can do it safely,’ she said
Mr. Big’s death was met with mixed reactions on social media, with some, like @cathrynsetz,’ hinting they may have, ‘just tanked Peloton, in the very first episode!’
Others were more distraught, with @helcnsharpe adding, ‘I will never recover I’m being so serious.’
Another fan, @zourkandy, stated that the writers ‘disrespected’ fans by having Carrie ‘chasing that love, and once she has that, she loses it again?!’
