Google ads gain fuels profit for parent company Alphabet
A rebound in digital ad spending at Google continues to lift its parent company’s profit
A continued rebound in digital ad spending at Google drove its parent company’s profit up 68% in the third quarter.
Mountain View, California-based Alphabet Inc. said Tuesday that it earned $18.94 billion, or $27.99 per share, in the July-September period. Revenue rose 41% to $65.12 billion.
Analysts polled by FactSet expected earnings of $23.73 per share on revenue of $63.53 billion. Shares slipped less than 1% to $2,763 in after-hours trading.
Google is the world’s dominant search engine, owns the biggest mobile operating system in Android and runs the behemoth video site YouTube. It holds 29% of the global $455 billion digital ad market, according to eMarketer, followed closely by Facebook. Both tech giants are benefiting as companies that scaled back on advertising last year during the pandemic pump more money into marketing.
The company’s dominance has drawn scrutiny for years, and regulators in the U.S. and other countries have gone after Google over different aspects of its business, including search, ads and its app store, to try to curtail its reach.
The advertising business, the core of the company, rose 43% to $53.13 billion, with retail “by far” the largest contributor to that growth, said Google chief business officer Philipp Schindler. The company sees a lot of potential in retail, including YouTube ads that let users buy directly from creators’ videos. YouTube’s ad revenue jumped 43%, to $7.21 billion, in the most recent quarter.
Synovus analyst Dan Morgan said it appeared that Apple’s recent iOS 14 privacy changes, which make it more difficult for companies to track users and target ads, were affecting results at Snapchat and Facebook more than they were at Google. Asked about the impact Tuesday, Google CFO Ruth Porat said only that Apple’s changes had a modest impact on YouTube’s revenue.
Google is also trying to get a bigger piece of the cloud-computing business, where it competes with Microsoft and Amazon. That division climbed 45% to $4.99 billion, with an operating loss of $644 million.
